Digital Marketing Salaries in India in 2022

Digital Marketing Salaries in India 2022- Average to Highest

The digital marketing industry is bursting at the seams with chances right now, as every business and individual strives to make a digital footprint on the vast global web. Online spaces have evolved into efficient branding, advertising, and marketing platforms, resulting in an increased demand for heroes that can navigate this terrain.


If you work in or want to work in this fast-paced, creative, and challenging business, keep reading to learn about the greatest career roles and wage trends in digital marketing. This post is for 2022 to reflect the most recent compensation trends in the field of digital marketing.

Digital marketing is an industry that has shown a lot of promise and has established itself as a sector with a lot of job opportunities. The demand for qualified employees to keep up with the speed of demands is increasing as new communication channels become available.

The growing trend of business digitization has necessitated the hiring of professionals who are familiar with both the business and the workings of digital marketing.


Here are a few popular career options in digital marketing:

1. Search Engine Optimization Executive (SEO)

With an increase in the demand of SEO services, job opportunities in the industry are at an all-time high. With a surge in online businesses due to the pandemic, a SEO specialist has turned to be the need of every organization, brands and agencies.


You can start your career as a SEO Executive moving forward to SEO Senior Executive/ SEO Strategist, SEO Manager and lastly as a SEO Director.

In terms of Digital Marketing Salary in India in 2022, the average salary of an SEO Executive is ₹1,80,000 per annum.

Read our blog post on Top 65 interview questions for your upcoming SEO interview.

2. Social Media Marketing Executive

A social media marketing executive is in charge of developing and implementing a company’s overall social media strategy.


They also examine the material for social media campaigns in order to ensure good engagement and quality content. They collaborate closely with the Marketing and Public Relations departments and give their insights into current campaigns. Because of the increased need for social media marketers, it is now one of the highest-paying occupations in digital marketing.

In terms of Digital Marketing Salary in India in 2022, the average salary of a Social Media Marketing Executive is ₹2,10,000 per annum.

Social Media Marketing Executive​ Salary in India 2022

3. Digital Marketing Executive

A digital marketing executive is in charge of a company’s or client’s whole online presence. A digital marketing executive, like a traditional marketer, promotes a company’s products or services while maintaining a strong online presence.


You must be well-versed in all digital marketing principles and know how to use the internet to produce revenue for the organization to be considered for this position.

In terms of Digital Marketing Salary in India in 2022, the average salary of a Digital Marketing Executive is ₹2,10,000 per annum.

4. Search Engine Marketing Executive

Paid ads across all search engines and display networks are the responsibility of a search engine marketing executive. You must be a natural mathematician and possess excellent analytical abilities to succeed in this position.


Technical abilities, such as a basic understanding of code and website design principles, are also required. SEM professionals are in high demand, and the remuneration that comes with them makes it one of the highest-paying digital marketing positions.


In terms of Digital Marketing Salary in India in 2022, the average salary of a Search Engine Marketing Executive ranges between ₹1,80,000 to 6,20,000 per annum.

5. Content Marketing Executive

To boost brand awareness, a content marketing executive generates, improves, and manages a company’s content across various media platforms. You must be able to write creatively, communicate well, and work well under pressure in order to be considered for this position.


This is one of the highest paying digital marketing professions, and if you have a way with words and a business sense, you may expect tremendous career progress.

In terms of Digital Marketing Salary in India in 2022, the average salary of a Content Marketing Marketing Executive ranges between ₹2,20,000 to ₹5,41,000 per annum.

6. Email Marketing Executive

The primary goal of an email marketing executive is to communicate with customers via email campaigns in order to notify them about new products or company events.


You must have prior knowledge with HTML and marketing automation tools in order to be considered for this position. Furthermore, you must have great writing and communication skills. This is one of India’s and the world’s highest-paying digital marketing jobs.

In terms of Digital Marketing Salary in India in 2022, the average salary of a email Marketing Marketing Executive ranges between ₹ 1,80,000 Lakhs to ₹ 4,20,000 per annum.

Factors that determine your Digital Marketing salary in India

1. Work Experience:
When it comes to SEO compensation, work experience is the most crucial criterion. You might seek a better wage package if you have more work experience. Employers seek employees who can offer value to the organization and help it expand.

2. Expertise:
It makes a difference how excellent you are at SEO and how much knowledge you have. Even if you are a recent graduate with no prior work experience, you may succeed by taking the initiative to learn and keep up to speed on technical knowledge. Even for consultants, it is critical to continue learning and adapting because a customer hires them for their knowledge.


If you want to add a complete Digital Marketing course to your resume, you should enroll in one of Digital Marketing Courses Live’s courses. As part of the course’s curriculum, you’ll be able to grasp tools like Google Search Console, Google Page Speed, Yoast, Moz, and many others, as well as learn technical aspects.

3. Designation:
Your designation will also determine your salary. There are set industry standards for every designation.


4. Geographical Location:
Although the income is mostly determined by qualifications and classification, it is also influenced by the location of the job. The pay scales would vary according on the cost of living. The best-paying SEO jobs in India are in cities like Delhi, Mumbai, Bangalore, Hyderabad, Pune, and Chennai.

5. Education:
A degree in digital marketing, information technology, or a similar field can significantly increase your starting pay. Check out The What, Why, Where, and How of a Career in Digital Marketing if you want to learn more about digital marketing.


To conclude, we could say that when it comes to Digital Marketing jobs, there is always a demand. It is suggested that you choose your specialization wisely based on your interest.


Your salary will always depend on various options as per the pointers mentioned above.

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