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Top 9 Skills Every Digital Marketer Needs To Learn
You can benefit from technical digital marketing skills in the following ways:
- Make an impression in the employment market.
- Get more done and be more effective at work.
- Work faster and more independently.
- Improve your tech team’s communication.
- Gain the confidence of your employees.
Fortunately, you don’t have to be a die-hard developer to succeed as a digital marketer. Working on a few specific tech skills for digital marketers will help you stand out from the crowd. Here are some skills to consider adding to your toolkit.
Here are a few tech skills that every digital marketer needs to know of:
Fortunately, you don’t have to be a die-hard developer to succeed as a digital marketer. Working on a few specific tech skills for digital marketers will help you stand out from the crowd. Here are some skills to consider adding to your toolkit.
Here are a few tech skills that every digital marketer needs to know of:
1. HTML & CSS
CSS, or Cascading Style Sheets, is a programming language that interacts with HTML to provide styles to web pages.
You’ll be able to structure and design emails, alter landing pages, customize forms, format blog posts, and more with HTML & CSS.
You won’t get bottlenecked waiting for the tech team to make time for your project if you can make modifications independently, even if you have a front end developer on staff. As a result, you’ll be able to work more swiftly and with greater control. There’s no need to wait for one of your developers to finish adding a sign-up button to your email design.
Googling “learn HTML & CSS” can yield overwhelming results!
2. WordPress / CMS
To perform things like post a blog and generate sales pages and forms, many businesses use a content management system, or CMS. Early-stage firms frequently use an open-source platform like WordPress for their websites, but larger organisations frequently develop their own bespoke CMS platforms.
In any case, knowing how these function can be a must for some digital marketing roles, particularly if you work with content. You’ll be able to add, update, and publish content, add and edit forms, create your own sales pages, and more if you know your way around a CMS.
Install a free WordPress site and practice formatting and publishing articles and pages. You may also try installing WordPress plugins to increase the functionality of your blog.
3. Photo & Video Editing
A aptitude for photo and video editing, in addition to basic design skills, might be useful in a digital marketing career. Visuals are required for practically everything you do as a marketer, whether it’s a sales video or an Instagram post.
Because you’ll be able to manage short videos in-house with basic picture and video editing skills, your team will save money (video editors, in particular, can get pricey). A well-edited photo can make the difference between a blog post receiving a hundred shares and one that is overlooked.
The good news is that in order to make high-quality images and films, you don’t need to learn complex technologies like Adobe Premiere or Photoshop. There are plenty of free digital marketing tools available, including editing apps that make it simple to retouch photographs and videos using templates and presets straight on your smartphone.
4. Spreadsheets, Docs, PDFS and Slide Decks
It may appear dated, but if you’re mastering digital marketing abilities, some of the less spectacular tools that have been around the sun a few times are worth considering. As a digital marketer, Microsoft Office Excel and PowerPoint (or their digital equivalents, Google Sheets and Google Slides) can be extremely useful.
Spreadsheets will be essential for tracking and organizing data. Spreadsheets can be used to keep track of projects and activities, document KPIs, and manage content and social media schedules, among other things. Data Validation, Conditional Formatting, and VLookup are advanced spreadsheet skills that can help you communicate with your team more effectively and stay organized.
As a digital marketer, knowing your way around a slide presentation can be beneficial since clean, well-designed decks help you communicate with your team more clearly and garner respect and trust. Furthermore, a decent slide deck is persuasive—a fantastic one can help you persuade your boss or team to support your ideas and objectives.
5. Data Analytics & Querying
To be a successful digital marketer, you must learn to work with data. That’s because, in order to track the progress of your projects and campaigns, you’ll need to be able to review and analyze data.
An email subject line that performs 5% better than another could mean the difference between making $10,000 and $20,000. A link between an SEO term and an email registration form, on the other hand, could be the key to meeting your monthly KPIs, or key performance indicators.
If you work for a major corporation, there may be several data analysts and data engineers on staff, or possibly an entire department dedicated to statistics. In a smaller company, though, you will most likely be responsible for tracking and analyzing your work.
Learning statistics can feel like attempting to scale Mount Everest. Start using web analytics to break it down. Learn how to use Google Analytics, the industry-standard tool for measuring website traffic and visitor behavior.
Learning a little SQL (Structured Query Language) will help you go a long way once you’re ready to go further. You may query a database with SQL to learn more about vast amounts of data. Assume you have a database with a lot of user data. You can learn to query the database or ask it questions about the data—for example, what percentage of your users are from India. SQL is a more sophisticated tech talent for a marketer, but it can help you stand out on the job market and be more effective in your profession.
6. Marketing Automation
It can feel like gymnastics when it comes to digital marketing. To establish a healthy marketing programme, you must create a system that attracts new customers and retains them—and this occurs across a range of channels, including social network posts, blog posts, emails, pop-up forms, and podcast commercials. They don’t work in a vacuum. You must keep them all on the same page.
So, how do you make sure everything is in order? This is where marketing automation enters the picture. You can create processes and if/then scenarios with marketing automation software. For example, when someone subscribes to your email list, you may send them a welcome email and add them to a newsletter list. This necessitates the use of automation.
There are many of marketing automation solutions available, including popular and powerful ones like Hubspot and Marketo. Some automation solutions are available in free and low-cost email marketing tools (such as MailChimp), which you can explore for free to hone your skills. It’s a good idea to become familiar with one or two of these technologies, but automation is more than simply software. You must also grasp how all of your marketing channels interact with one another, and you must be able to visualize or develop a flow chart to make sense of it all.
7. CRM
Marketing automation and a CRM, or customer relationship management technology, can work together. With a CRM, you can keep track of crucial information about your users, such as which of your automatic workflows they’ve completed. SalesForce and Hubspot’s CRM (which is free, so you can try it out) are two popular CRMs.
Marketing automation and CRM tools are complex skills to learn, and you’ll most likely learn them on the job. Although advanced automation skills aren’t often necessary for junior digital marketing positions, they can help you advance.
8. Design Principles – UX / UI
It is your job as a digital marketer to attract new users and persuade them to become customers (and repeat customers). Design—specifically, user experience and user interface, or UX/UI—plays an important role in attracting and retaining customers.
The appearance and feel of a website or email (also known as the user interface) can indicate to a reader whether or not the product is appropriate for them. And a user-friendly website with a positive UX (user experience) might inspire more trust…and more transactions. As a result, if you want to thrive in digital marketing, you should brush up on your design skills.
You don’t have to become a design virtuoso to benefit from this, but understanding the fundamental principles of excellent design can go a long way. That way, whether you’re working with or employing designers, you’ll know how to communicate with them, what to ask for, and how to assess their work.
And, in a pinch, you’ll be able to do some design work yourself with free tools like Photoshop or Canva, which are ideal for marketers.
9. Chat Bot Marketing
Employees can fall sick, which means they won’t be able to answer customers’ questions for several days, resulting in additional work for other employees or more work for them when they return to work after their sick leave. When you integrate a chatbot into your business, your personnel won’t be overwhelmed by consumer demands because the chatbot will assist them in responding to each one.
Furthermore, employees may be in a foul mood at times and thus be less tolerant with challenging requests. Chatbots are not affected by mood swings and are available to assist consumers 24 hours a day, seven days a week. This is especially crucial given that, according to a Microsoft survey, 56 percent of individuals around the world have ceased doing business with a company due to bad customer service.
Chatbots are much more than just conversational assistants. They can be connected to a variety of APIs, allowing them to handle a greater range of consumer demands, for example. They can also automate time-consuming and repetitive processes such as emailing prospects and customers, responding to FAQs, and so on.
Chatbots can also handle payments directly when installed on an ecommerce website. Apart from being useful for online shopping, chatbots may also be beneficial to HR departments, assisting employees with repetitive chores such as issuing annual or sick vacations, among other things.
Conclusion
If you are already a digital marketer, you’ve already heard of these terms and you know the importance of these skills. Most of the times you would come across instances that would make you stop and you wont be able to proceed, because you don’t have the expertise in it. As a digital marketer it is not compulsory to learn these skills but having learnt them will definitely help them in excelling your digital marketing career.
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